White papers
The Power of a Nudge
Finding the Fun in Fitness
Smarter Selling
Selling Group Fitness
Member Onboarding Strategies
The POWER of Social Media
Reaching the 80%
Group Fitness Room Design
The Power of Initial & Quarterly Launches
Scheduling for Success
Your “Unique Selling Point”
A Revolution of Movement Health
Social Video Marketing
Powerful Advertising
The Fountain of Youth
Magic of Exercise Music
Future of Fitness
Creating a Culture of Group
Selling Healthy Habits
Psychological Value
Biggest Mover Contest
Millennial Marketing
Selling Lifestyle Benefits
Creating Buzz
The Biggest Mover Contest
Connect to Compete
Emotive Marketing
#Hashtag Marketing
Real $$ Value Group Fitness Department
The Sales & Marketing System provides resources for your team to improve marketing effectiveness, to achieve 50% group fitness participation, to drive guest traffic, and to sell more memberships. Our white paper library will help you to learn best practices, educate your staff, and gain a better understanding of the marketing resources available in each quarterly campaign.