Your “Unique Selling Point”

Do your instructors teach at your competition?

The Challenge:

Sharing your instructors with your competitors is like a professional athlete playing for two different teams.

The Solution:

The one thing you can offer that your competitors cannot is your people. The success of your fitness business depends on the people you hire, how you train them, the programs you use to support them, and how you invest in them.


In the fitness industry, it is extremely difficult to offer a product or service that your competition cannot. Almost everything you provide your members – space, equipment, amenities, workouts, and software – can be copied by your competition. One of the only unique selling points (USPs) of any health and fitness facility is its employees. When it comes to making group fitness your USP, an exclusive and diverse instructor team is an essential marketing strategy to ensure you appeal to the broadest audience, maximize participation, sell more memberships, retain members longer, and boost your bottom line.

Topics in the White Paper:

• Professional strategies for building a passionate, committed team
• NEW Instructor Team Inventory to assess your needs
• Recruiting methods and management practices for group fitness
• The new MOVE4HEALTH Campaign with digital and print resources

Read Time:

6 minutes

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