Why Health Clubs and YMCAs Partner With MOSSA
ENGAGEMENT.
CONNECTION.
RETENTION.
MOSSA helps clubs and facilities create consistent, scalable group fitness systems that improve engagement, strengthen community, and keep members coming back.
Why partner with MOSSA?
- Group fitness participation has plateaued
- Strength training demand is rising faster than schedules can adapt
- Instructor recruitment and consistency are ongoing challenges
- Long-running formats can start to feel stale
- Members want more coaching, connection, and accountability
- Facilities need experiences that improve engagement and retention
MOSSA helps clubs build a structured, sustainable group fitness system designed to meet those challenges.
THE VALUE OF GROUP FITNESS
Download MOSSA Metrics to explore:
- KPI Benchmarks
- Participation Metrics
- Retention Insights
- Operational Best Practices
Built for health clubs and YMCAs looking to strengthen participation, engagement, and retention.
Program Design
Professionally designed group fitness programs built around movement, motivation, music, and metrics. Our M4 Programming approach helps clubs deliver consistent, results-driven experiences that keep members engaged and coming back.
Instructor Training
We train instructors to become confident coaches, motivators, and connectors — delivering engaging, memorable experiences that strengthen your brand and improve the member experience from the front of the room.
Marketing Support
From social media and digital campaigns to in-club promotions, launch materials, and onboarding resources, MOSSA provides professionally designed marketing tools to help you drive awareness, participation, and retention.
Operational Expertise
With more than 40 years in the fitness industry, MOSSA brings proven strategies for programming, onboarding, launches, room design, scheduling, and group fitness KPIs — helping clubs build stronger systems and fuller schedules.
“
IF YOU WANT YOUR TEAM TO DELIVER HIGH QUALITY EXPERIENCES, YOU NEED MORE CONTROL OF THE EXPERIENCE.
Cathy Spencer Browning
VP of Training & Programming
MOSSA WORKOUTS
Loaded Movement Training
Interval-Based Athletic Training
Cross-Training Workout
Athletic Cardio Step Workout
Mind-Body Strength & Mobility Workout
Athletic Core Workout
MMA-inspired Cardio Workout
Dance Fitness Workout
Muscle & Movement Strength Workout
60-Minute Cycling Workout
Movement Health Program
30-Minute Cycling Workout
WHERE TO START?
Most MOSSA partners start with Group Power – our flagship strength training program that combines traditional strength training with full-body, innovative exercises using an adjustable barbell, weight plates, and a step. Chart-topping, motivating music drives the experience.
Group Power attracts a broad audience of women and men, from first-time exercisers to experienced athletes, making it one of the most effective ways to build participation, consistency, and long-term member engagement.
JOIN US FOR FILM FEST
Experience the energy behind MOSSA programming at Film Fest — our multi-day event where new workouts are filmed live in front of passionate participants and instructors.
Attend workouts, connect with the MOSSA team, meet instructors from across the industry, and get an inside look at the culture, coaching, and production that power the MOSSA experience.
Interested in bringing your team? We’d love to help organize a visit.
VISIT MOSSA HQ
Experience the energy behind MOSSA programming at Film Fest — our multi-day event where new workouts are filmed live in front of passionate participants and instructors.
Attend workouts, connect with the MOSSA team, meet instructors from across the industry, and get an inside look at the culture, coaching, and production that power the MOSSA experience.
Interested in bringing your team? We’d love to help organize a visit.
MEET ATHLETE30
ATHLETE30, launched with health clubs and YMCAs in 2025, is an athlete-inspired, bootcamp-style workout built around explosive intervals, motivating music, and high-energy coaching.
Designed to help participants build strength, athleticism, endurance, and confidence in just 30 minutes, ATHLETE30 brings a modern training experience to the group fitness floor — while creating new opportunities to attract and engage members looking for challenging, results-driven workouts.
TRY MOSSA ON DEMAND
Experience MOSSA workouts the same way members do — from strength training and athletic conditioning to mind-body and cardio programming.
MOSSA On Demand gives you the opportunity to experience the coaching, music, and programming firsthand — helping you better understand what makes MOSSA workouts engaging, scalable, and effective across a wide range of participants.
MOSSA ON DEMAND
Experience MOSSA workouts the same way members do — from strength training and athletic conditioning to mind-body and cardio programming.
MOSSA On Demand gives you the opportunity to experience the coaching, music, and programming firsthand — helping you better understand what makes MOSSA workouts engaging, scalable, and effective across a wide range of participants.
WHY MOSSA?
DESIGNED TO REACH MORE PEOPLE
MOSSA workouts are professionally designed and extensively tested to help facilities engage a broad range of participants — from first-time exercisers to experienced fitness enthusiasts.
Our development process includes a rigorous testing phase, with workouts refined through more than 150 live test classes before release. The result is programming designed to create consistent, motivating, and scalable member experiences.
CONSISTENT WORKOUTS WITH BUILT-IN VARIETY
MOSSA programs combine structured brand consistency with quarterly release themes that keep workouts fresh and engaging. The result is a member experience that feels both familiar and continually evolving — what we call “always and never the same.”
MUSIC ENGINEERED FOR THE WORKOUT EXPERIENCE
We custom produce and engineer our music specifically for exercise, giving us complete control over tempo, structure, energy, and even lyrics. The result is a motivating, inclusive experience designed to support movement and connection across a wide range of participants.
TOOLS AND SUPPORT TO ENGAGE AND RETENTION
MOSSA provides facilities with marketing campaigns, onboarding resources, launch materials, training, and operational support designed to help clubs improve participation, strengthen member engagement, and create more consistent experiences.
PROGRAMMING DESIGNED FOR ALL FITNESS LEVELS
MOSSA workouts are thoughtfully designed to motivate, not intimidate — helping facilities create welcoming experiences for both fitness enthusiasts and first-time exercisers.
Our goal is to help more people get moving and stay moving.
SUPPORT THROUGH OPERATIONAL EXPERTISE
Our team supports facilities with best practices, resources, and strategies for everything impacting the group fitness experience — including instructor recruitment, scheduling, member onboarding, room design, KPI tracking, and marketing support.
Let's move
Interested in MOSSA?
MOSSA serves the club and home markets globally with its innovative and inclusive programs. Let us know if you're interested in learning more.