Millennial Marketing

Does your marketing reach Millennials?

The Challenge:

Millennials are ‘hooked’ on technology, especially mobile and wireless devices. They define their relationships and their own identities through online activity. Are you creating opportunities for Millennials to share, post, tag, and comment about the experience at your facility?

The Solution:

In order to tap into the Millennial fitness market, you must quench their thirst for social connection by creating opportunities to “share, tag, post, and review” their workouts. This marketing campaign provides a familiar Instagram-themed creative – a perfect opportunity for all of your members to share!


Millennials are redefining exercise and reshaping the fitness industry. The #letsmove Campaign will help you target this largest generation of individuals born 1980-2000, with resources that appeal to people of all ages. The White Paper spotlights Instagram as a key Millennial marketing strategy and includes digital as well as traditional resources. No matter whether you have been using Instagram for years or never even heard of it, you will get everything you need to set up and run an Instagram account for your fitness facility like a pro!

Topics in the White Paper:

• Marketing to Millennials
• Millennial Fitness Trends
• HOW TO: Set Up Your Instagram Account
• Be an Instagram Ninja!

Read Time:

14 minutes

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