The Power of Initial & Quarterly Launches

Are you creating meaningful and memorable moments for your members?

The Challenge:

To create excitement for your members in group fitness, you need to do something exciting for your members in group fitness.

The Solution:

A launch event is a great opportunity for you to create and execute a plan that will help you engage your current membership (Member Appreciation Events) and drive new membership sales (Membership Sales Events).


Providing your members with new programs and new quarterly workouts is a key strategy for keeping current members engaged and attracting new members to your facility. The launch of a new program creates energy with your team and excitement with your members, and it lets your community know that you are investing in the latest innovations in exercise. The launch of the new quarterly workout ensures that your program is keeping trend with the fashion of fitness and embracing the latest in exercise science to keep members coming back for more.

Topics in the White Paper:

• Details behind Membership Drive or Member Appreciation event
• Initial & Quarterly Launch 4-week marketing timeline
• NEW marketing campaign resources
• Social media marketing strategies

Read Time:

6 minutes

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