How do you hook people on group fitness?
Group fitness is something you have to feel to believe. It’s not just a workout; it’s a connected, music-driven, accountability-packed, endorphin-pumping, community experience. It’s likely home to your most loyal members, who deeply believe in it and, most importantly, feel the need to return again and again.
But new people don’t believe that…yet. So how do you get new members, prospects, and even machine members to feel it? You’ll need to deliver a hands-on try, before they buy.
If you can give prospects, new members, and even ‘machine members’ that feel for what to expect, and teach them in a way they can process, they’ll try a group fitness workout, and you’ll sell and retain memberships.
Program Intros are your opportunity to give every prospect a hands-on, true feel for the group exercise experience, equipment, and space. A five, 15- or 30-minute demo will reduce the barrier to entry, and ease the way for a future group fitness fan and, we believe, a long-term member. We give you the rationale and resources for delivering impactful Program Intros to help prospects effectively try before they buy, and ultimately buy in as long-time members of your facility and group fitness program.
TOPICS IN THE WHITE PAPER:
• The value of delivering a demo
• Why adults are good learners, and how to best teach them
• Program Intros, and their ability to promote group fitness
• How to deliver five, 15-, and 30-minute Program Intros
• Resources for the FEEL IT TO BELIEVE IT Campaign
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