Is your team selling the service you provide?
Health clubs are seeing less traffic and attracting fewer prospects. Our industry needs more than ever to be appealing to the broadest possible audience, including the people who’ve been drawn in to niche studios, lured by low-cost, low-service competitors, or believe they’ve found their “fitness fix” outside of your facility’s four walls.
To get back in business, get back to basics, with the understanding that your customers’ “basic” needs have changed. Past behaviors don’t necessarily work for your future. Your messaging needs to evolve, because your customers’ needs (dare we say, demands) have evolved.
With fewer people coming through your doors, you need a best-ever sales and retention strategy. Let’s get back to the basics of what consumers want and how you’ll deliver on their demands for social connection, experiences, quality, and results. Your choices before, during, and after a sale will determine your prospect’s long term success and commitment to your facility, and group fitness plays a more important role than ever. Group fitness has come a long way from its roots in dance-inspired aerobics, and that evolution makes it the right fit for members. Presented clearly and consistently, group fitness will give your members the community they crave and the results they want. In fact, it’s the most fun they can have working out.
TOPICS IN THE WHITE PAPER:
• The Evolution of Group Fitness
• Are You Selling the Right Thing?
• NEW MEMBERS: Why Group Power?
• Should I Try Group Power?
• The LET’S MOVE! Highlight and Campaign Resources
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