What is Social Motion?
THE CHALLENGE:
Exercise can be boring. But it doesn’t need to be.
THE SOLUTION:
When you sell the benefits of group fitness – and, indeed, direct new members right to it – you’ll set yourself apart from competitors as an organization that values connection, community, accountability, and results. But it’s important that you – and they – know why exercise and movement is better in groups.
SUMMARY:
Movement is better together, and sales and retention are way better when you direct people to the amazing power of social motion, not only a catchy phrase, but a long-studied phenomenon that describes the connection, enjoyment, enhanced performance, and just…buzz you feel during and after an invigorating group activity, like a great group fitness workout.
In this white paper, we’ll share fresh research on the power of moving together, and we’ll help you with sales strategies to move people into group fitness, where they’ll build a social network – real social, that is – and be drawn long-term into the sticky web of group fitness at your facility.
TOPICS IN THE WHITE PAPER:
• Movement is Better Together
• Build a true and positive social network
• Say this, not that
• Resources for the Social Motion Campaign
READ TIME:
5 minutes
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