Can people love exercise? It depends.
THE CHALLENGE:
Most people don’t love working out… yet. The “before” feels daunting, the “during” can be uncomfortable… but they’ll love the results, the community, and the “after.”
THE SOLUTION:
If we’re going to attract and retain members, we have to offer something likable and even – eventually – lovable. As enjoyable as possible. Repeatable. Something surprisingly attractive, simple, broadly appealing, fun, and addictive, long term.
SUMMARY:
Great group fitness has the ingredients people love: music, community, consistency, rewards… a recipe for long-term success. And at MOSSA, we develop our programs with a specific recipe that we call M4 Programming. In this white paper, we’ll explain M4 Programming and, for the first time, serve it up so you can weave it into your sales and retention strategy, leveraging Movement, Music, Motivation, and Metrics to help members fall for group fitness, stay committed to your facility, and share the love with people they love.
In this white paper, we’ll explain M4 Programming and, for the first time, serve it up so you can weave it into your sales and retention strategy, leveraging Movement, Music, Motivation, and Metrics to help members fall for group fitness, stay committed to your facility, and share the love with people they love.
TOPICS IN THE WHITE PAPER:
• The Love/Hate Problems with Exercise
• The ingredients that make Group Fitness lovable
• Let Us Share the Love: MOSSA’s M4 Programming
• Resources for the I ❤️ Campaign
READ TIME:
5 minutes
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