Reaching the 80%

What can we do differently to get more people moving? How do we reach the 80%?

The Challenge:

Nearly 80% of the population does not get the recommended amount of exercise nor are they members of fitness facilities.

The Solution:

To reach more people we need to focus on intentionally interacting with members, work hard to have real conversations with new participants, re-think the group fitness space and use of mirrors, and question (and limit) the use of trackers and scoreboards. Maybe, as an industry, we should focus less on getting people fit and focus more on getting more people moving.


Approximately 80% of the population does not belong to a health club. The biggest opportunity for growth in the fitness industry is the ability to reach people who are not exercising. Learn strategies on how to attract this population and what you might be doing that is actually pushing them away from ever walking through your doors. The GET STRONG Campaign is designed to create awareness and interest, highlighting two strength benefits gained, ensuring the viewer is pulled in and ready to move to GET STRONG!

Topics in the White Paper:

• How to think differently in six areas to help reach the 80%
• New marketing campaign resources and tools
• MOVE30, a new movement health program designed to target the 80%

Read Time:

6 minutes

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