Connect to Compete

How does your facility compete with boutique studios?

The Challenge:

Why do people leave full-service health clubs for boutique gyms? We believe it’s for the social experience.

The Solution:

Your facility must be intentional about building social connections with members.


If you want to beat the low-price competitor and specialty “box” gyms, then you need to deliver an experience to your members that builds connections, drives personal relationships, helps members achieve their goals, and differentiates you from the competition. Learn how marketing group fitness programs as a “selling point” can increase your membership and referrals. Discover why group fitness is a powerful and proven way to increase your retention rate. Get practical tools for marketing group fitness, generating referrals, and increasing your bottom line.

Topics in the White Paper:

• Your Selling Advantage over Specialty Gyms
• Why do people choose group?
• Generating referrals with group fitness
• LET’S MOVE – BETTER TOGETHER Campaign Resources

Read Time:

9 minutes

Have the White Paper emailed to you.

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