The Fountain of Youth

Do you believe that exercise is the fountain of youth?

The Challenge:

Sedentary lifestyles are one of the most serious public health problems of our times, and yet the fitness industry often forgets about the 80% of the people who are inactive and do not belong to some sort of health club.

The Solution:

Fitness facilities have an opportunity to help solve the public health crisis of physical activity by expanding the reach of their exercise programs to help people become muscle and movement strong.


Sedentary lifestyles are a public health crisis, and fitness facilities are in a position to increase the number of active people by expanding the reach of their exercise programs. Movement acts like medicine, helping to reverse the aging process. GROW YOUNGER is a lifestyle campaign that taps into numerous health benefits to help you drive guest traffic, increase memberships, and become known as a leader in your market who helps people find a better quality of life.

Topics in the White Paper:

• How to market exercise as a “Fountain of Youth”
• Engagement strategies for social media
• NEW Infographic advertising materials
• Member engagement & retention techniques

Read Time:

6 minutes

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