Is your facility selling good equipment or a great experience?
Prospective members not only need to know how you are different from the competition (everyone has equipment), but they also need to know if the experience at your facility will be worth their time, money, energy, and effort.
To set yourself apart from all of the options, you need to proactively sell the benefits of working out in groups. Selling is WAY BETTER in groups.
Learn strategies for leveraging the group fitness experience during the sales process and action steps you can take now to make selling a team effort. Define your value proposition, flip the script on your sales process, and prepare your team to deliver a great member experience.
Topics in the White Paper:
• Selling the Group Fitness Experience
• Team Selling is a Team Effort
• Flipping the Script