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Smarter Selling

Can the science of exercise and the brain help you build a smarter sales story?

The Challenge:

For years, fitness facilities have repeated a marketing message focused primarily on helping consumers lose weight and get in shape.

The Solution:

To engage with members in a smarter way, focus instead on the additional brain-building, mood-boosting, stress-reducing benefits of exercise.

Summary:

To engage with prospective members in a smarter way, and to differentiate yourself from the competition, focus on the additional brain-building, mood-boosting, stress-reducing benefits of exercise. By sharing these benefits of exercise, and the benefits unique to group fitness, your facility can build better participation.

Topics in the White Paper:

• A Smarter Way to Sell
• Ten Amazing Things About Your Brain and Exercise
• BUILD A BETTER BRAIN Campaign Resources

Read Time:

6 minutes

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