MOSSA METRICS: THE VALUE OF GROUP FITNESS
THE CHALLENGE:
Group fitness departments are often seen as an expensive amenity.
THE SOLUTION:
Tracking your metrics and KPIs (key performance indicators) for your group fitness department can help you measure and manage the value of your group fitness department – a department that could (should) be a million dollar department.
SUMMARY:
How do you view and value group fitness? Is it an expense or an investment? Or is it neither…more like a low-interest savings account that you tend to forget about?
In this white paper we’ll talk about the true value – or potential value – of your group fitness program and the high risk of not investing in its people, programs, and places.
It all starts with tracking group fitness stats to know where you are and determine where you want to be. And we’ll cover the most important metrics.
Then, based on the tremendous real dollar value of even a small group fitness department (we’ll do the math), you’ll realize that group fitness members deliver a high rate of return with even more room to grow.
TOPICS IN THE WHITE PAPER:
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Discover the risk of viewing group fitness as an expensive amenity
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Learn about MOSSA Metrics
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Calculate the real $$ value of your group fitness department
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Discover the “doorman fallacy” and why tech doesn’t always pay off
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Preview resources for the SWEAT EQUITY Campaign
READ TIME:
5 minutes
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