Selling through Stories

Are your members’ stories and their social stories part of your story?

THE CHALLENGE:

People are sharing more of their lives on social media –  what they love, where they travel, and how they spend their time. Is your facility and the positive impact you are having and the experience you offer a story members are sharing?

THE SOLUTION:

There’s simply no influencer like members who mention you and the healthy lives they enjoy outside of your facility. Your facility is more than the building where they work out; it’s the means by which they move and improve. You are an essential part of their healthy-lifestyle life story. To capitalize on the enthusiastic, trustworthy recommendations of your biggest fans, you need to encourage them to make their story part of their Social Story.

SUMMARY:

Here are the highlights of the story about selling through stories.

Backstory: Exercisers report being motivated less by weight loss and more by the promise of an active, healthy life.
Meet the Characters: You deliver workouts with real-life benefits and your members are your healthy-living ambassadors.
Conflict: How to reach more people? Ads are expensive and not widely trusted. If your social media is influential “word of mouth,” who should do the talking?
Rising Action: With work comes play! Your members’ hard work at the facility results in real “play,” so they post stories on social media.
Peak: You’ve become an important part of your members’ healthy life stories. Harness the power of their positive posts!
Subplot: Social media Stories have become a popular posting place. Use this free, highly influential exposure!
The End: You encourage Stories among staff and promote the real-life “play hard” posts of your hard-working members. You are the hero, and your members are living healthily ever after.

TOPICS IN THE WHITE PAPER:

• Stories 101: Why, Who, What, Where, When
• Stickers: Visuals and Visibility
• New Social Story resources from the WORK HARD | PLAY HARD Campaign

Read Time:

5 minutes

Have the White Paper emailed to you.

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