Webcasts

Single Message Digital Marketing SUMMARY: In this webcast learn why single-message marketing works and how you can get the most for your paid marketing with social media ads that leave no guesswork and direct people to… well, exactly where you want them: your group...

Instructors as Influencers SUMMARY: Are your social posts getting fewer likes than you'd like? You're not alone; in recent years, business posts have been downgraded and most are being seen by a single-digit percentage of your followers. In a new webcast, we'll talk...

What's Your Group Fitness Strategy? SUMMARY: Running a group fitness program requires a strategy. But you don't have to create it from scratch. After decades in the industry, we've discovered that a few strategic moves – a short list of programming and marketing musts...

Need Instructors? Join the Webcast. Join the Movement. SUMMARY: Just about every facility we talk to needs to grow their instructor team. The instructor team drives the group fitness schedule. The schedule drives participation. And participation impacts membership and...

Sell and Celebrate the Power of Together SUMMARY: People can exercise anywhere. If exercise is just about looking after our physical selves, we can do it at home, outside, at the cheap competitor’s place... wherever! But physical fitness is only a portion of our...

Can people really love exercise? SUMMARY: Most people don’t love working out... yet. The “before” feels daunting, the “during” can be uncomfortable... but with the right recipe, they’ll love the results, the community, and the “after.” We need to get them there – to...

How do you build a winning team? SUMMARY: You could fill a stadium with all the research, thought leadership, inspiring quotes, and even harsh truths that tell us that employees will make or break our companies. We agree. Not just people, but the right people, are...

How do you introduce your members to group fitness? SUMMARY: Group fitness is something you have to feel to believe. It's not just a workout; it's a connected, music-driven, accountability-packed, endorphin-pumping, community experience. It's likely home to your most...

Is it time to refocus on the basics? SUMMARY: The new year is the perfect time to reorganize, and refocus. It is a great time to revisit the basic "Keys to Success" for running the MOSSA system. These are the things that we discuss with every new customer as they...

Need to Turn Up the Volume on Your Marketing? Sell the Music. SUMMARY: Music drives emotion, creates excitement, and can have a massive impact on any shared experience - from a sporting event to a group fitness workout. The physical benefits and the psychological...

Searching for ways to offer digital workouts to your members? SUMMARY: When health clubs were forced to close in March 2020, 180 million gym members worldwide found themselves searching for an alternative to keep their exercise routines intact. It is no surprise that...

What is your plan for relaunching group fitness? SUMMARY: To reenergize your facility and reengage your members, you need a well-organized plan that involves your entire team – instructors, membership, marketing, and management. On this webcast, we provide resources...

Creating a Powerful Default in Your Member Onboarding SUMMARY: You have the opportunity to direct new members toward the most successful and lasting path. With some thoughtfulness and intention, your team can design a pathway to ‘nudge’ new members towards the...

Creating Meaningful Messaging and Transformational Testimonials SUMMARY: In order to capture the attention of your members and prospective members, your marketing message needs to be simple, and it needs to be customer-focused. On this webcast, we discuss how to best...

Are you using Social Stories? SUMMARY: We all know that members’ positive comments, ratings, and reviews can be a powerful tool for promoting your business. However, the true test for success is when members mention you, your workouts, your instructors, and the...

Could we get more people moving if we focused on finding the fun in fitness? SUMMARY: Most people wouldn’t use the words ‘fun’ and ‘fitness’ in the same sentence. In fact, the majority of the population may assume these words are mutually exclusive. While a small...

IoM 4Q Training Model Webcast As the general population becomes more inactive and more sedentary, to reach more people, your personal training team needs innovative training methods that address both fitness and health. For years we have worked with IoM to integrate...

Are you promoting the brain-benefits of exercise? SUMMARY: Attracting new members to your facility takes thoughtful messaging and inspiring marketing. For years, fitness facilities have repeated and recycled a marketing message focused primarily on helping consumers...

Is your team selling the experience? SUMMARY: A prospective member needs to know your value proposition. In exchange for a monthly membership fee, what will you provide in return? With access to a range of options from big-box clubs, to low-price penny-gyms, from...

What is your plan for member onboarding? Summary: Onboarding new members at your facility is critical to their success. An inspiring and motivating experience can help set them on the path to reaching their goals and can improve your business’s reputation in the...

DO YOU HAVE A SOCIAL MEDIA STRATEGY TO DRIVE ENGAGEMENT? SUMMARY: Having a social marketing strategy to engage, inspire and inform your community is an important part of a comprehensive marketing plan. To reach your members and prospective members in a meaningful and...

Reaching the 80% SUMMARY: Approximately 80% of the population does not belong to a health club. The biggest opportunity for growth in the fitness industry is the ability to reach people who are not exercising. Learn strategies on how to attract this population and...

Is Your Group Fitness Room Enhancing the Experience? SUMMARY: Delivering a great member experience is critical to attracting more people to your facility and improving member retention. The design of your group fitness room can affect the member experience positively...

Sales & Marketing Webcast featuring the LET'S MOVE! Campaign Providing your members with new programs and new quarterly workouts is a key strategy for keeping current members engaged and attracting new members to your facility. The launch of a new program creates...

Sales & Marketing Webcast featuring the FITSPIRATION Campaign Selling group fitness means scheduling group fitness effectively. If you are going to sell memberships based on your high-quality group fitness programs, then you need to design a schedule that services...

Sales & Marketing Webcast featuring the MOVE4HEALTH Campaign In the fitness industry, it is extremely difficult to offer a product or service that your competition cannot. Almost everything you provide your members – space, equipment, amenities, workouts, and...

Sales & Marketing Webcast featuring the MOVE MORE / MOVE BETTER Campaign The concept of “movement health” is revolutionizing the fitness industry because it focuses on exercises that promote overall health. Fitness facilities have the opportunity to reach the...

Sales & Marketing Webcast featuring the LET'S MOVE - STATEMENT Campaign Social media marketing is critical to the success of any fitness facility. When it comes to social media, video is king. Posting short videos on social media is one of the most effective ways...

ViPR Move :: Improving Health Through Movement Training Sedentary lifestyles are a public health crisis, and health and fitness facilities are in a position to not only help people reach their fitness goals, but to improve overall health through getting more people...

Sales & Marketing Webcast featuring the LOGO Campaign Health and fitness facilities invest a lot of money in advertising, so they need to know what kind of ads get people in their front doors. Learn how single-program marketing can increase the return on every...

Sales & Marketing Webcast featuring the GROW YOUNGER Campaign Sedentary lifestyles are a public health crisis, and fitness facilities are in a position to increase the number of active people by expanding the reach of their exercise programs. Movement acts like...

Sales & Marketing Pre-Recorded Webcast featuring the #FeelTheBeats Campaign The magical ingredient in group fitness is music. Discover how to harness the power of exercise music to guarantee a better member experience. The #FeelTheBeats Campaign showcases the...

Sales & Marketing Pre-Recorded Webcast featuring the LET'S MOVE! Campaign The newest fitness trend is movement training. This 30-minute webcast tells you what you need to know about movement training and how this revolutionary new science can increase your bottom...

Sales & Marketing Pre-Recorded Webcast featuring the IT'S A GROUP THING! Campaign Build your membership base by “creating a culture of group.” Make your fitness facility known for having the highest quality group fitness programs, the most professional...

Sales & Marketing Webcast featuring the BRAND Campaign Convert new members into long-term members! Find out what it takes to convince people to make your fitness facility their next healthy habit. Learn about the latest promotional tools that channel members into...

What is the exercise effect?? Exercise improves mood, increases energy levels, helps reduce anxiety and depression, and boosts self-esteem. With the BODY & MIND Campaign, you can use the psychological benefits of exercise to market group fitness, increase...

Sales & Marketing Webcast featuring the #letsmove Campaign Millennials are redefining exercise and reshaping the fitness industry. If you want to capture the Millennial market, then you need to understand this largest generation of individuals born 1980-2000....

Sales & Marketing Webcast featuring the SO YOU CAN Campaign What’s in it for me? Your future members want to know! The SO YOU CAN Campaign utilizes ‘Lifestyle Benefits’ to reach the 85% of people who do not currently belong to a health & fitness facility....

Sales & Marketing Webcast featuring the BUZZ WORDS Campaign Want to create “buzz” about the group fitness programs at your facility? The BUZZ WORDS Campaign will give your team the “voice” to get more people into group, sell more memberships, and retain members...

Program & Training Webcast featuring the ViPR Launch Everyone wants to know more about the revolutionary ViPR Workout! We cover the major issues in this MOSSA webcast: • What new Small Group Training programs can do for you • Cutting edge science behind Loaded...

Sales & Marketing Webcast featuring the MUSIC MOVES YOU Campaign Are you using the power of music to sell more memberships and retain members longer? A high-quality, sound-designed experience will get your members hooked on exercise, give them better results, and...

SALES & MARKETING WEBCAST FEATURING THE Let's Move Better Together Campaign Do you want a club that is more exciting, more energetic, and more social? Do you want to provide an experience that gets more members and keeps them longer? Join us for our quarterly...