Creating Meaningful Messaging and Transformational Testimonials


In order to capture the attention of your members and prospective members, your marketing message needs to be simple, and it needs to be customer-focused.

On this webcast, we discuss how to best position and differentiate yourself by creating attention-grabbing, problem-solving marketing language and transformational testimonials. We’ll also review the new marketing resources from the WHAT’S YOUR WHY? Campaign and give your team a formula for utilizing the resources to refocus your message and re-energize your membership.


  • Redefining the Hero of Your Marketing (hint: the Customer is the Hero)
  • Becoming the Guide to Help the Hero Win the Day
  • A Step-by-Step Formula for Capturing Transformation Testimonials
  • Resources from the WHAT’S YOUR WHY? Campaign


35 minutes


Request the recording of the webcast using the form below.


Jeffrey Pinkerton
VP of Business Development

Request the Full Length Webcast Recording

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