MEANINGFUL MESSAGING

Creating Meaningful Messaging and Transformational Testimonials

SUMMARY:

In order to capture the attention of your members and prospective members, your marketing message needs to be simple, and it needs to be customer-focused.

On this webcast, we discuss how to best position and differentiate yourself by creating attention-grabbing, problem-solving marketing language and transformational testimonials. We’ll also review the new marketing resources from the WHAT’S YOUR WHY? Campaign and give your team a formula for utilizing the resources to refocus your message and re-energize your membership.

TOPICS INCLUDE:

• Redefining the Hero of Your Marketing (hint: the Customer is the Hero)
• Becoming the Guide to Help the Hero Win the Day
• A Step-by-Step Formula for Capturing Transformation Testimonials
• Resources from the WHAT’S YOUR WHY? Campaign

TIME:

35 minutes

Request the recording of the webcast using the form below.