Reaching the 80%
Approximately 80% of the population does not belong to a health club. The biggest opportunity for growth in the fitness industry is the ability to reach people who are not exercising. Learn strategies on how to attract this population and what you might be doing that is actually pushing them away from ever walking through your doors. The GET STRONG Campaign is designed to create awareness and interest. The campaign highlights two strength benefits gained. This campaign will ensure the viewer is pulled in and ready to move to GET STRONG!
• How to think differently in six areas to help reach the 80%
• New marketing campaign resources and tools
• MOVE30, a new movement health program designed to target the 80%
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