BACK TO BASICS, BACK TO BUSINESS
Is your team selling the service you provide? THE CHALLENGE: Health clubs are seeing less traffic and attracting fewer prospects. Our industry needs more than ever to be appealing to the broadest possible audience, including the people who’ve been drawn in to...
WHY MUSIC MOVES YOU
How does music make the member experience? THE CHALLENGE: Exercise music isn’t one-song-fits-all, and in the fitness business we’re challenged to keep members motivated, while delivering music that’s as varied as their tastes. How will you do it? THE SOLUTION: Good...
Meaningful Messaging
Are you creating meaningful messaging and transformational testimonials? THE CHALLENGE: Your marketing messages are competing with literally thousands of messages that bombard potential customers every day. Forbes estimates that most Americans are exposed to...
Selling through Stories
Are your members’ stories and their social stories part of your story? THE CHALLENGE: People are sharing more of their lives on social media – what they love, where they travel, and how they spend their time. Is your facility and the positive impact you...
The Future of Fitness is Friendship
It’s Not All About the Experience
Raise the Bar: Innovation in Strength Training
Steak Done Well: Sell What Sells
More than Muscles: Benefits of Strength Training