The Power of a Nudge
Are you setting up members for success? Or is there a fault in your default? THE CHALLENGE: When a new member joins your facility, you haven’t simply sold access to the building full of equipment. You’ve sold the promise of a valuable and memorable experience, a...
Finding the Fun in Fitness
Could we get more people moving if we focused on finding the fun in fitness? THE CHALLENGE: Most people wouldn’t use the words ‘fun’ and ‘fitness’ in the same sentence. In fact, the majority of the population may assume these words are mutually exclusive. THE...
Smarter Selling
Can the science of exercise and the brain help you build a smarter sales story? The Challenge: For years, fitness facilities have repeated a marketing message focused primarily on helping consumers lose weight and get in shape. The Solution: To engage with members in...
Selling Group Fitness
Is your facility selling good equipment or a great experience? The Challenge: Prospective members not only need to know how you are different from the competition (everyone has equipment), but they also need to know if the experience at your facility will be worth...
More than Muscles: Benefits of Strength Training
New Member Onboarding: Over-Welcoming or Overwhelming?
Team vs. Technology and the Future of Fitness
Setting Goals for Group Fitness
Does Exercise Have to be Boring and Bitter?