Smarter Selling
Can the science of exercise and the brain help you build a smarter sales story? The Challenge: For years, fitness facilities have repeated a marketing message focused primarily on helping consumers lose weight and get in shape. The Solution: To engage with members in...
Selling Group Fitness
Is your facility selling good equipment or a great experience? The Challenge: Prospective members not only need to know how you are different from the competition (everyone has equipment), but they also need to know if the experience at your facility will be worth...
Member Onboarding Strategies
Do you have a plan for onboarding new members in the New Year? The Challenge: An uninspiring experience at your facility could cause members to lose momentum, give up on their health and fitness goals, and possibly even blame your facility for their failure. The...
The POWER of Social Media
Do you have a powerful social strategy? The Challenge: Are you using social media to engage with your members and prospective members in a meaningful and impactful way? The Solution: You need to have a powerful presence on social media that includes great ratings,...
The Future of Fitness is Friendship
It’s Not All About the Experience
Raise the Bar: Innovation in Strength Training
Steak Done Well: Sell What Sells
More than Muscles: Benefits of Strength Training