BACK TO BASICS, BACK TO BUSINESS

BACK TO BASICS, BACK TO BUSINESS

by | Dec 13, 2021 | White Papers

Is your team selling the service you provide? THE CHALLENGE: Health clubs are seeing less traffic and attracting fewer prospects. Our industry needs more than ever to be appealing to the broadest possible audience, including the people who’ve been drawn in to...
WHY MUSIC MOVES YOU

WHY MUSIC MOVES YOU

by | Nov 1, 2021 | White Papers

How does music make the member experience? THE CHALLENGE: Exercise music isn’t one-song-fits-all, and in the fitness business we’re challenged to keep members motivated, while delivering music that’s as varied as their tastes. How will you do it? THE SOLUTION: Good...
Meaningful Messaging

Meaningful Messaging

by | Jun 24, 2021 | White Papers

Are you creating meaningful messaging and transformational testimonials? THE CHALLENGE: Your marketing messages are competing with literally thousands of messages that bombard potential customers every day. Forbes estimates that most Americans are exposed to...
Selling through Stories

Selling through Stories

by | Mar 9, 2021 | White Papers

Are your members’ stories and their social stories part of your story? THE CHALLENGE: People are sharing more of their lives on social media –  what they love, where they travel, and how they spend their time. Is your facility and the positive impact you...
The Power of a Nudge

The Power of a Nudge

by | Jan 7, 2021 | White Papers

Are you setting up members for success? Or is there a fault in your default? THE CHALLENGE: When a new member joins your facility, you haven’t simply sold access to the building full of equipment. You’ve sold the promise of a valuable and memorable experience, a...
BACK TO BASICS, BACK TO BUSINESS

Finding the Fun in Fitness

by | Nov 19, 2020 | White Papers

Could we get more people moving if we focused on finding the fun in fitness? THE CHALLENGE: Most people wouldn’t use the words ‘fun’ and ‘fitness’ in the same sentence. In fact, the majority of the population may assume these words are mutually exclusive. THE...