Your Strategic Plan for Group Fitness
What’s Your Strategy for Group Fitness? THE CHALLENGE: Can’t group fitness just…run itself? THE SOLUTION: Learn MOSSA’s four programming must-haves and four marketing must-haves, and essential steps that are proven to get more people moving....
Enhance Performance and Enjoyment with Group Fitness
What is Social Motion? THE CHALLENGE: Exercise can be boring. But it doesn’t need to be. THE SOLUTION: When you sell the benefits of group fitness – and, indeed, direct new members right to it – you’ll set yourself apart from competitors as an organization...
Sell What They’ll Love: Group Fitness
Can people love exercise? It depends. THE CHALLENGE: Most people don’t love working out… yet. The “before” feels daunting, the “during” can be uncomfortable… but they’ll love the results, the community, and the “after.” THE SOLUTION: If we’re going to...
Recruitment: Roster and Foster a Winning Team
How do you build a team of MVPs? THE CHALLENGE: You could fill a stadium with all the research, thought leadership, inspiring quotes, and even harsh truths that tell us that employees will make or break our companies. We agree. Not just people, but the right people,...
The Future of Fitness is Friendship
It’s Not All About the Experience
Raise the Bar: Innovation in Strength Training
Steak Done Well: Sell What Sells
More than Muscles: Benefits of Strength Training