Instructors As Influencers
Are Your Instructors Influencers? THE CHALLENGE: Most businesses aren’t getting the social media engagement they want. THE SOLUTION: Look to your staff – your instructors, in particular – to be your influencers and to get your message and brand in front of more...
Your Strategic Plan for Group Fitness
What’s Your Strategy for Group Fitness? THE CHALLENGE: Can’t group fitness just…run itself? THE SOLUTION: Learn MOSSA’s four programming must-haves and four marketing must-haves, and essential steps that are proven to get more people moving....
Enhance Performance and Enjoyment with Group Fitness
What is Social Motion? THE CHALLENGE: Exercise can be boring. But it doesn’t need to be. THE SOLUTION: When you sell the benefits of group fitness – and, indeed, direct new members right to it – you’ll set yourself apart from competitors as an organization...
Sell What They’ll Love: Group Fitness
Can people love exercise? It depends. THE CHALLENGE: Most people don’t love working out… yet. The “before” feels daunting, the “during” can be uncomfortable… but they’ll love the results, the community, and the “after.” THE SOLUTION: If we’re going to...
The Future of Fitness is Friendship
It’s Not All About the Experience
Raise the Bar: Innovation in Strength Training
Steak Done Well: Sell What Sells
More than Muscles: Benefits of Strength Training