Social Video Marketing – UGC and DIY
SCROLL OR STOP? THE CHALLENGE: Capturing attention online has never been more difficult. Consumers are bombarded with content every day across social media, email, websites, streaming platforms, and mobile apps. With only a few seconds to earn attention, fitness...
Member Engagement – Connection and Commitment
Community or Commodity? THE CHALLENGE: Members have more fitness choices than ever before. Health clubs, YMCAs, studios, boutiques, apps, connected equipment, home workouts, and budget gyms all compete for attention. In many communities, fitness has become a...
Group Fitness Schedule: Purposeful or Pieced Together
What’s Your Strategy for Group Fitness? THE CHALLENGE: Many group fitness schedules evolve over time rather than being intentionally designed. Programs are added based on instructor availability, class times shift, and niche offerings accumulate. The result is...
MOSSA Metrics: The Value of Group Fitness
MOSSA METRICS: THE VALUE OF GROUP FITNESS THE CHALLENGE: Group fitness departments are often seen as an expensive amenity. THE SOLUTION: Tracking your metrics and KPIs (key performance indicators) for your group fitness department can help you measure and manage the...
The Future of Fitness is Friendship
It’s Not All About the Experience
Raise the Bar: Innovation in Strength Training
Steak Done Well: Sell What Sells
More than Muscles: Benefits of Strength Training