What’s New In Your Group Fitness?
WHAT’S NEW IN YOUR GROUP FITNESS? THE CHALLENGE: As consumers we are all attracted to new and novel things – and from companies and brands we trust, we expect upgrades and updates on a regular basis. THE SOLUTION: MOSSA’s quarterly release system ensures that...
Less Is More: Single-Message Marketing
WHAT IS YOUR MARKETING MESSAGE? THE CHALLENGE: Many health clubs use a marketing message that is too generic. They advertise everytihng under their roof – most of it obvious and informational, instead of motivating and inspirational. THE SOLUTION: Utilize...
Instructors As Influencers
Are Your Instructors Influencers? THE CHALLENGE: Most businesses aren’t getting the social media engagement they want. THE SOLUTION: Look to your staff – your instructors, in particular – to be your influencers and to get your message and brand in front of more...
Your Strategic Plan for Group Fitness
What’s Your Strategy for Group Fitness? THE CHALLENGE: Can’t group fitness just…run itself? THE SOLUTION: Learn MOSSA’s four programming must-haves and four marketing must-haves, and essential steps that are proven to get more people moving....
Team vs. Technology and the Future of Fitness
Setting Goals for Group Fitness
Does Exercise Have to be Boring and Bitter?
Do you Have Exerciser Imposter Syndrome?
The Perfect Pickleball Workout