by Jeffrey Pinkerton | Jun 10, 2026 | White Papers
ASK OR ADVISE? THE CHALLENGE: Most health club and YMCA sales conversations follow a familiar script. What are your goals? What have you done in the past? Why did you stop? While these questions may feel logical, they often create dead-end conversations that do little...
by Jeffrey Pinkerton | Jun 10, 2026 | White Papers
SCROLL OR STOP? THE CHALLENGE: Capturing attention online has never been more difficult. Consumers are bombarded with content every day across social media, email, websites, streaming platforms, and mobile apps. With only a few seconds to earn attention, fitness...
by Jeffrey Pinkerton | Jun 10, 2026 | White Papers
Community or Commodity? THE CHALLENGE: Members have more fitness choices than ever before. Health clubs, YMCAs, studios, boutiques, apps, connected equipment, home workouts, and budget gyms all compete for attention. In many communities, fitness has become a...
by Jeffrey Pinkerton | Jun 9, 2026 | White Papers
What’s Your Strategy for Group Fitness? THE CHALLENGE: Many group fitness schedules evolve over time rather than being intentionally designed. Programs are added based on instructor availability, class times shift, and niche offerings accumulate. The result is...
by Jeffrey Pinkerton | Jun 9, 2026 | Careers
MOSSA is seeking an Apparel & Merchandise Supervisor to lead our branded apparel and merchandise program. This role oversees product selection, inventory planning, vendor relationships, purchasing, and e-commerce merchandising to ensure a seamless customer...
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