Group Fitness Room Design

Group Fitness Room Design

Does your group fitness room encourage participation? Or chase people away? The Challenge: The design of your group fitness room can affect the member experience positively or negatively. Many group fitness rooms resemble old-school aerobics rooms and keep some...
The Power of Initial  Quarterly Launches

The Power of Initial Quarterly Launches

Are you creating meaningful and memorable moments for your members? The Challenge: To create excitement for your members in group fitness, you need to do something exciting for your members in group fitness. The Solution: A launch event is a great opportunity for you...
Scheduling for Success

Scheduling for Success

Is your group fitness schedule designed for success? The Challenge: For many facilities their group fitness schedule is not strategically designed. It has evolved over time based on instructor availability. To sell group fitness effectively, you need a schedule that...
Your “Unique Selling Point”

Your “Unique Selling Point”

Do your instructors teach at your competition? The Challenge: Sharing your instructors with your competitors is like a professional athlete playing for two different teams. The Solution: The one thing you can offer that your competitors cannot is your people. The...
A Revolution of Movement Health

A Revolution of Movement Health

What if the future of fitness was actually more about movement? The Challenge: There is a growing need for the services of health and fitness facilities due, in very large part, to one major issue: human beings are moving less and sitting more. The Solution: People...
Group Fitness Room Design

Social Video Marketing

Are you using video on social media to drive engagement? The Challenge: Video is a critical tool for marketing your fitness facility on social media. More video content is now uploaded to the internet in 30 days than the major television networks created in the past...