Recruitment: Roster and Foster a Winning Team
How do you build a team of MVPs? THE CHALLENGE: You could fill a stadium with all the research, thought leadership, inspiring quotes, and even harsh truths that tell us that employees will make or break our companies. We agree. Not just people, but the right people,...
MAKE AN INTRO, MAKE A CONNECTION
How do you hook people on group fitness? THE CHALLENGE: Group fitness is something you have to feel to believe. It’s not just a workout; it’s a connected, music-driven, accountability-packed, endorphin-pumping, community experience. It’s likely home...
BACK TO BASICS, BACK TO BUSINESS
Is your team selling the service you provide? THE CHALLENGE: Health clubs are seeing less traffic and attracting fewer prospects. Our industry needs more than ever to be appealing to the broadest possible audience, including the people who’ve been drawn in to...
WHY MUSIC MOVES YOU
How does music make the member experience? THE CHALLENGE: Exercise music isn’t one-song-fits-all, and in the fitness business we’re challenged to keep members motivated, while delivering music that’s as varied as their tastes. How will you do it? THE SOLUTION: Good...
More than Muscles: Benefits of Strength Training
New Member Onboarding: Over-Welcoming or Overwhelming?
Team vs. Technology and the Future of Fitness
Setting Goals for Group Fitness
Does Exercise Have to be Boring and Bitter?