Social Video Marketing
Are you using video on social media to drive engagement? The Challenge: Video is a critical tool for marketing your fitness facility on social media. More video content is now uploaded to the internet in 30 days than the major television networks created in the past...
Powerful Advertising
Is your website designed to drive traffic and channel members into group fitness? The Challenge: It can be tempting to feature everything you offer at your facility on your website. However, too much information can overwhelm visitors, leaving them with no actionable...
The Fountain of Youth
Do you believe that exercise is the fountain of youth? The Challenge: Sedentary lifestyles are one of the most serious public health problems of our times, and yet the fitness industry often forgets about the 80% of the people who are inactive and do not belong to...
Magic of Exercise Music
What is the key to unlocking the group fitness experience? Music. The Challenge: Music is essential to the group fitness experience. Playlists should be designed to appeal to a wide audience and should drive the experience. The Solution: For MOSSA programs, much like...
More than Muscles: Benefits of Strength Training
New Member Onboarding: Over-Welcoming or Overwhelming?
Team vs. Technology and the Future of Fitness
Setting Goals for Group Fitness
Does Exercise Have to be Boring and Bitter?