The Power of a Nudge

The Power of a Nudge

by | Jul 26, 2021 | Webcasts

Creating a Powerful Default in Your Member Onboarding SUMMARY: You have the opportunity to direct new members toward the most successful and lasting path. With some thoughtfulness and intention, your team can design a pathway to ‘nudge’ new members towards the...
MEANINGFUL MESSAGING

MEANINGFUL MESSAGING

by | Jun 10, 2021 | Webcasts

Creating Meaningful Messaging and Transformational Testimonials SUMMARY: In order to capture the attention of your members and prospective members, your marketing message needs to be simple, and it needs to be customer-focused. On this webcast, we discuss how to best...
SELLING WITH SOCIAL STORIES

SELLING WITH SOCIAL STORIES

by | Mar 11, 2021 | Webcasts

Are you using Social Stories? SUMMARY: We all know that members’ positive comments, ratings, and reviews can be a powerful tool for promoting your business. However, the true test for success is when members mention you, your workouts, your instructors, and the...
FINDING THE FUN IN FITNESS

FINDING THE FUN IN FITNESS

by | Nov 20, 2020 | Webcasts

Could we get more people moving if we focused on finding the fun in fitness? SUMMARY: Most people wouldn’t use the words ‘fun’ and ‘fitness’ in the same sentence. In fact, the majority of the population may assume these words are mutually exclusive. While a small...
IoM 4Q Training Model

IoM 4Q Training Model

by | Nov 20, 2020 | Webcasts

IoM 4Q Training Model Webcast As the general population becomes more inactive and more sedentary, to reach more people, your personal training team needs innovative training methods that address both fitness and health. For years we have worked with IoM to integrate...
BUILD A BETTER BRAIN

BUILD A BETTER BRAIN

by | Nov 20, 2020 | Webcasts

Are you promoting the brain-benefits of exercise? SUMMARY: Attracting new members to your facility takes thoughtful messaging and inspiring marketing. For years, fitness facilities have repeated and recycled a marketing message focused primarily on helping consumers...