by Jeffrey Pinkerton | Oct 3, 2023 | Webcasts
Single Message Digital Marketing SUMMARY: In this webcast learn why single-message marketing works and how you can get the most for your paid marketing with social media ads that leave no guesswork and direct people to… well, exactly where you want them: your group...
by Anna O'Neal | Jun 15, 2023 | Webcasts
Instructors as Influencers SUMMARY: Are your social posts getting fewer likes than you’d like? You’re not alone; in recent years, business posts have been downgraded and most are being seen by a single-digit percentage of your followers. In a new webcast,...
by Anna O'Neal | Mar 16, 2023 | Webcasts
What’s Your Group Fitness Strategy? SUMMARY: Running a group fitness program requires a strategy. But you don’t have to create it from scratch. After decades in the industry, we’ve discovered that a few strategic moves – a short list of programming...
by Jeffrey Pinkerton | Feb 22, 2023 | Webcasts
Need Instructors? Join the Webcast. Join the Movement. SUMMARY: Just about every facility we talk to needs to grow their instructor team. The instructor team drives the group fitness schedule. The schedule drives participation. And participation impacts membership and...
by Jeffrey Pinkerton | Dec 22, 2022 | Webcasts
Sell and Celebrate the Power of Together SUMMARY: People can exercise anywhere. If exercise is just about looking after our physical selves, we can do it at home, outside, at the cheap competitor’s place… wherever! But physical fitness is only a portion of our...
by Jeffrey Pinkerton | Dec 22, 2022 | Webcasts
Can people really love exercise? SUMMARY: Most people don’t love working out… yet. The “before” feels daunting, the “during” can be uncomfortable… but with the right recipe, they’ll love the results, the community, and the “after.” We need to get them...