The Biggest Mover Contest
Do you have a retention strategy to keep members engaged? The Challenge: Members working out alone often lose motivation. Members who visit your facility infrequently are more likely to cancel. Getting members involved in a contest can help increase engagement and...
Connect to Compete
How does your facility compete with boutique studios? The Challenge: Why do people leave full-service health clubs for boutique gyms? We believe it’s for the social experience. The Solution: Your facility must be intentional about building social connections...
Emotive Marketing
Is your marketing message informational or inspirational? The Challenge: Consumers are attracted to brands that express their own personalities and emotive characteristics they desire. The Solution: Market the emotional benefits of your group fitness programs....
#Hashtag Marketing
Are you maximizing your social media marketing with hashtags? The Challenge: With hundreds and thousands of companies fighting for the time and attention of your members, how do you keep members engaged with your facility on social media? The Solution: Social media is...
More than Muscles: Benefits of Strength Training
New Member Onboarding: Over-Welcoming or Overwhelming?
Team vs. Technology and the Future of Fitness
Setting Goals for Group Fitness
Does Exercise Have to be Boring and Bitter?