The Fountain of Youth
Do you believe that exercise is the fountain of youth? The Challenge: Sedentary lifestyles are one of the most serious public health problems of our times, and yet the fitness industry often forgets about the 80% of the people who are inactive and do not belong to...
Magic of Exercise Music
What is the key to unlocking the group fitness experience? Music. The Challenge: Music is essential to the group fitness experience. Playlists should be designed to appeal to a wide audience and should drive the experience. The Solution: For MOSSA programs, much like...
Future of Fitness
What is the purpose of exercise — to change how we look or improve the way we feel? The Challenge: For too long, the fitness industry has focused on selling the ideas of skinniness, big muscles, and sex appeal. Modern exercisers want more. The Solution: There is a...
Creating a Culture of Group
Are you committed to creating a ‘culture of group’? The Challenge: Fitness facilities everywhere are looking for ways to compete with boutique studios and box-style gyms. The Solution: You can compete with small, single-focus studios by enhancing your...
The Future of Fitness is Friendship
It’s Not All About the Experience
Raise the Bar: Innovation in Strength Training
Steak Done Well: Sell What Sells
More than Muscles: Benefits of Strength Training