Selling Healthy Habits
Are you helping members build healthy habits? The Challenge: Many people who join a health club and start an exercise program quit. The Solution: Help your members build healthy habits by getting them connected in group fitness. Summary: Building healthy habits is a...
Psychological Value
Are you selling the psychological benefits of exercise? The Challenge: The fitness industry is ‘known’ for helping people lose weight and get in shape. However, some of the most immediate and most impactful benefits of exercise include reducing stress and...
Biggest Mover Contest
How can you keep your members engaged and motivated? The Challenge: Members working out alone often lose motivation. Members who visit your facility infrequently are more likely to cancel. Getting members involved in a contest can help increase engagement and improve...
Millennial Marketing
Does your marketing reach Millennials? The Challenge: Millennials are ‘hooked’ on technology, especially mobile and wireless devices. They define their relationships and their own identities through online activity. Are you creating opportunities for Millennials to...
More than Muscles: Benefits of Strength Training
New Member Onboarding: Over-Welcoming or Overwhelming?
Team vs. Technology and the Future of Fitness
Setting Goals for Group Fitness
Does Exercise Have to be Boring and Bitter?