Biggest Mover Contest
How can you keep your members engaged and motivated? The Challenge: Members working out alone often lose motivation. Members who visit your facility infrequently are more likely to cancel. Getting members involved in a contest can help increase engagement and improve...
Millennial Marketing
Does your marketing reach Millennials? The Challenge: Millennials are ‘hooked’ on technology, especially mobile and wireless devices. They define their relationships and their own identities through online activity. Are you creating opportunities for Millennials to...
Selling Lifestyle Benefits
Does your marketing ‘sell’ the lifestyle benefits of exercise? The Challenge: For decades, the fitness industry has focused much of its advertising on the physical benefits of exercising such as losing weight and gaining muscle mass. And for decades, the...
Creating Buzz
How does your facility compete with the competition? The Challenge: You can compete on price, or you can compete on service … but you cannot do both. You can offer better services than your competition, or you can offer lower price. However, it is not practical to...
The Future of Fitness is Friendship
It’s Not All About the Experience
Raise the Bar: Innovation in Strength Training
Steak Done Well: Sell What Sells
More than Muscles: Benefits of Strength Training