Emotive Marketing
Is your marketing message informational or inspirational? The Challenge: Consumers are attracted to brands that express their own personalities and emotive characteristics they desire. The Solution: Market the emotional benefits of your group fitness programs....
#Hashtag Marketing
Are you maximizing your social media marketing with hashtags? The Challenge: With hundreds and thousands of companies fighting for the time and attention of your members, how do you keep members engaged with your facility on social media? The Solution: Social media is...
The Future of Fitness is Friendship
It’s Not All About the Experience
Raise the Bar: Innovation in Strength Training
Steak Done Well: Sell What Sells
More than Muscles: Benefits of Strength Training