Connect to Compete

Connect to Compete

How does your facility compete with boutique studios? The Challenge: Why do people leave full-service health clubs for boutique gyms? We believe it’s for the social experience. The Solution: Your facility must be intentional about building social connections...
Emotive Marketing

Emotive Marketing

Is your marketing message informational or inspirational? The Challenge: Consumers are attracted to brands that express their own personalities and emotive characteristics they desire. The Solution: Market the emotional benefits of your group fitness programs....
#Hashtag Marketing

#Hashtag Marketing

Are you maximizing your social media marketing with hashtags? The Challenge: With hundreds and thousands of companies fighting for the time and attention of your members, how do you keep members engaged with your facility on social media? The Solution: Social media is...
Real $$ Value Group Fitness Department

Real $$ Value Group Fitness Department

Do you know the real ROI for your group fitness department? The Challenge: Many operators categorize group fitness as an expense only, since it does not create direct revenue for the facility. While participation certainly affects member retention, most owners find it...