Selling Group Fitness
Is your facility selling good equipment or a great experience? The Challenge: Prospective members not only need to know how you are different from the competition (everyone has equipment), but they also need to know if the experience at your facility will be worth...
Member Onboarding Strategies
Do you have a plan for onboarding new members in the New Year? The Challenge: An uninspiring experience at your facility could cause members to lose momentum, give up on their health and fitness goals, and possibly even blame your facility for their failure. The...
The POWER of Social Media
Do you have a powerful social strategy? The Challenge: Are you using social media to engage with your members and prospective members in a meaningful and impactful way? The Solution: You need to have a powerful presence on social media that includes great ratings,...
Reaching the 80%
What can we do differently to get more people moving? How do we reach the 80%? The Challenge: Nearly 80% of the population does not get the recommended amount of exercise nor are they members of fitness facilities. The Solution: To reach more people we need to focus...
The Future of Fitness is Friendship
It’s Not All About the Experience
Raise the Bar: Innovation in Strength Training
Steak Done Well: Sell What Sells
More than Muscles: Benefits of Strength Training