Member Engagement – Connection and Commitment
Community or Commodity? THE CHALLENGE: Members have more fitness choices than ever before. Health clubs, YMCAs, studios, boutiques, apps, connected equipment, home workouts, and budget gyms all compete for attention. In many communities, fitness has become a...
Group Fitness Schedule: Purposeful or Pieced Together
What’s Your Strategy for Group Fitness? THE CHALLENGE: Many group fitness schedules evolve over time rather than being intentionally designed. Programs are added based on instructor availability, class times shift, and niche offerings accumulate. The result is...
MOSSA Metrics: The Value of Group Fitness
MOSSA METRICS: THE VALUE OF GROUP FITNESS THE CHALLENGE: Group fitness departments are often seen as an expensive amenity. THE SOLUTION: Tracking your metrics and KPIs (key performance indicators) for your group fitness department can help you measure and manage the...
What’s New In Your Group Fitness?
WHAT’S NEW IN YOUR GROUP FITNESS? THE CHALLENGE: As consumers we are all attracted to new and novel things – and from companies and brands we trust, we expect upgrades and updates on a regular basis. THE SOLUTION: MOSSA’s quarterly release system ensures that...
The Future of Fitness is Friendship
It’s Not All About the Experience
Raise the Bar: Innovation in Strength Training
Steak Done Well: Sell What Sells
More than Muscles: Benefits of Strength Training