What’s New In Your Group Fitness?
WHAT’S NEW IN YOUR GROUP FITNESS? THE CHALLENGE: As consumers we are all attracted to new and novel things – and from companies and brands we trust, we expect upgrades and updates on a regular basis. THE SOLUTION: MOSSA’s quarterly release system ensures that...
Less Is More: Single-Message Marketing
WHAT IS YOUR MARKETING MESSAGE? THE CHALLENGE: Many health clubs use a marketing message that is too generic. They advertise everytihng under their roof – most of it obvious and informational, instead of motivating and inspirational. THE SOLUTION: Utilize...
Instructors As Influencers
Are Your Instructors Influencers? THE CHALLENGE: Most businesses aren’t getting the social media engagement they want. THE SOLUTION: Look to your staff – your instructors, in particular – to be your influencers and to get your message and brand in front of more...
Your Strategic Plan for Group Fitness
What’s Your Strategy for Group Fitness? THE CHALLENGE: Can’t group fitness just…run itself? THE SOLUTION: Learn MOSSA’s four programming must-haves and four marketing must-haves, and essential steps that are proven to get more people moving....
More than Muscles: Benefits of Strength Training
New Member Onboarding: Over-Welcoming or Overwhelming?
Team vs. Technology and the Future of Fitness
Setting Goals for Group Fitness
Does Exercise Have to be Boring and Bitter?