What’s New In Your Group Fitness
What’s New in Your Group Fitness? Summary: Imagine if Apple released the iPhone…once. If Nike stopped innovating after the 1983 Pegasus. If you launched group fitness a while back…and haven’t offered an update or upgrade since. Brands don’t become great by...
YMCA Instructors as Influencers
YMCA Instructors as Influencers Are your social posts getting fewer likes than you’d like? You’re not alone; in recent years, business posts have been downgraded and most are being seen by a single digit percentage of your followers. In a new webcast,...
Make an Intro, Make a Connection
Introducing Group Fitness Program Intros are your opportunity to give every prospect and member a hands-on, true feel for the group exercise experience, equipment, and space. A five, 15-, or 30-minute demo will reduce the barrier to entry, give them time and space to...
Make an Intro, Make a Connection
Helping Members Get Started Summary: Group fitness is more than a workout. If you’ve witnessed it, or felt it for yourself, you know. It’s a feeling. It’s a before, during, and after feeling of social connection, work, community, results, accomplishment…the kind that...
More than Muscles: Benefits of Strength Training
New Member Onboarding: Over-Welcoming or Overwhelming?
Team vs. Technology and the Future of Fitness
Setting Goals for Group Fitness
Does Exercise Have to be Boring and Bitter?