by Tiffany Crawford | Jul 19, 2021 | White Papers, YMCA
The SO YOU CAN Campaign Summary: In the health and fitness industry, selling lifestyle benefits means showing potential members how exercise enriches their overall quality of life. A desire to “get in shape” that starts at your Y can and should evolve into a lifelong,...
by | Apr 27, 2021 | Webcasts
Could we get more people moving if we helped them find the fun in fitness? Most people wouldn’t use the words ‘fun’ and ‘fitness’ in the same sentence. In fact, the majority of the population may assume these words are mutually exclusive. While a small percentage of...
by | Apr 27, 2021 | Webcasts
Put a Spotlight on the Many Brain-Benefits of Exercise and Group Exercise Attracting new members to your YMCA takes thoughtful messaging and inspiring marketing. For years, fitness facilities have repeated and recycled a marketing message focused primarily on helping...
by | Apr 27, 2021 | Webcasts
YMCA Webcast featuring Connection & Community A prospective member needs to know your value proposition. In exchange for a monthly membership fee, what will you provide in return? With access to a range of options from big-box clubs, to low-price penny-gyms, from...
by | Apr 27, 2021 | Webcasts
YMCA Marketing Webcast featuring the GET STRONG Campaign Summary: The GET STRONG Campaign is designed to create awareness and interest in your Y and your YMCA Group Exercise program(s). The campaign highlights two strength benefits gained by participating in the...
by | Apr 27, 2021 | Webcasts
Do you have a plan for onboarding new members? SUMMARY: Onboarding new members at your Y is critical to their success. An inspiring and motivating experience can help set them on the path to reaching their goals and can improve your Y’s reputation in the...
The Future of Fitness is Friendship
It’s Not All About the Experience
Raise the Bar: Innovation in Strength Training
Steak Done Well: Sell What Sells
More than Muscles: Benefits of Strength Training