What’s New In Your Group Fitness
What’s New in Your Group Fitness? Summary: Imagine if Apple released the iPhone…once. If Nike stopped innovating after the 1983 Pegasus. If you launched group fitness a while back…and haven’t offered an update or upgrade since. Brands don’t become great by...
Make an Intro, Make a Connection
Helping Members Get Started Summary: Group fitness is more than a workout. If you’ve witnessed it, or felt it for yourself, you know. It’s a feeling. It’s a before, during, and after feeling of social connection, work, community, results, accomplishment…the kind that...
Selling Lifestyle Benefits
The SO YOU CAN Campaign Summary: In the health and fitness industry, selling lifestyle benefits means showing potential members how exercise enriches their overall quality of life. A desire to “get in shape” that starts at your Y can and should evolve into a lifelong,...
Smarter Selling
The Brain Building Benefits of Exercise Summary: To engage with prospective members in a smarter way, and to differentiate yourself from the competition, focus on the additional brain-building, mood-boosting, stress-reducing benefits of exercise. By sharing these...
Team vs. Technology and the Future of Fitness
Setting Goals for Group Fitness
Does Exercise Have to be Boring and Bitter?
Do you Have Exerciser Imposter Syndrome?
The Perfect Pickleball Workout