Could we get more people moving if we helped them find the fun in fitness?

Most people wouldn’t use the words ‘fun’ and ‘fitness’ in the same sentence. In fact, the majority of the population may assume these words are mutually exclusive. While a small percentage of people have found a certain kind of fun by turning fitness into a hardcore-hobby, to reach the 80% of the population that is not currently exercising, we should focus on the fun (or at least the elements of fun) incorporated into the group fitness experience … strength training really is better together! We’ll discuss ways to help your team promote each YMCA Group Exercise program and communicate the ‘fun’ factor built into each experience.

Topics include:

• Understanding each program brand (brand personality)
• Leveraging your unique selling position (brand position)
• Delivering on the member experience (brand promise)

Request the recording of the webcast using the form below.