DOES YOUR GROUP FITNESS ROOM ENCOURAGE PARTICIPATION? OR CHASE PEOPLE AWAY? Summary: Delivering a great member experience is critical to attracting more people to your facility and improving member...

What's New in Your Group Fitness? Summary: Imagine if Apple released the iPhone…once. If Nike stopped innovating after the 1983 Pegasus. If you launched group fitness a while back…and haven’t...

Helping Members Get Started Summary: Group fitness is more than a workout. If you’ve witnessed it, or felt it for yourself, you know. It’s a feeling. It’s a before, during, and after feeling of...

The SO YOU CAN Campaign Summary: In the health and fitness industry, selling lifestyle benefits means showing potential members how exercise enriches their overall quality of life. A desire to “get...

The Brain Building Benefits of Exercise Summary: To engage with prospective members in a smarter way, and to differentiate yourself from the competition, focus on the additional brain-building,...

Think and Act Differently to Get More People Moving Summary: Tony Robbins has famously said, “If you do what you’ve always done, you will get what you have always gotten.” Well, nearly 80% of the...

GET STRONG Campaign Summary: Helping new members navigate the programs and offerings at your Y is important to their success. Defining a clear path to get them started can increase their likelihood...

The Power of Initial and Quarterly Launches Summary: The launch of a new program creates energy with your team and excitement with your members, and it lets your community know that you are...

ALL IN Challenge Summary: Looking for a way to engage more members, increase participation in group exercise and generate excitement at your Y? If so, join us as we introduce "All In" for 2019. "All...