Inspirational Fitness Marketing Isn’t Always About Fitness

For decades, fitness advertising has focused on features like low price and lists of amenities, as well as the narrow and often over-promised benefits of weight loss and physical aesthetics. Help people at your YMCA and in your community understand and embrace the real-life lifestyle benefits of being happier, healthier versions of themselves!

Topics include:

• Making the member the hero of your marketing message
• Reshaping the new member conversation and asking better questions
• Making stronger recommendations to build stronger members
• Overview of the new SO YOU CAN Campaign

Time:

34 minutes

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