by Jeffrey Pinkerton | Oct 28, 2021 | Webcasts
Need to Turn Up the Volume on Your Marketing? Sell the Music. SUMMARY: Music drives emotion, creates excitement, and can have a massive impact on any shared experience – from a sporting event to a group fitness workout. The physical benefits and the...
by Jeffrey Pinkerton | Oct 25, 2021 | Hidden Videos
Summary: Music drives emotion, creates excitement, and can have a massive impact on any shared experience – from a sporting event to a group fitness workout. The physical benefits and the psychological benefits of music and exercise should be part of your sales...
by Jeffrey Pinkerton | Sep 30, 2021 | Hidden Videos
Need to Build More Excitement? Do Something Exciting! SUMMARY: For the Initial Launch of a new program, we recommend a 4-Week Marketing Timeline consisting of team practices, staff workouts, social media marketing, membership team preparation, and a launch event with...
by Jeffrey Pinkerton | Sep 23, 2021 | Hidden Videos
SUMMARY: When health clubs were forced to close in March 2020, 180 million gym members worldwide found themselves searching for an alternative to keep their exercise routines intact. It is no surprise that the demand for on-demand workouts grew exponentially. We...
by Jeffrey Pinkerton | Sep 23, 2021 | Webcasts
Searching for ways to offer digital workouts to your members? SUMMARY: When health clubs were forced to close in March 2020, 180 million gym members worldwide found themselves searching for an alternative to keep their exercise routines intact. It is no surprise that...
More than Muscles: Benefits of Strength Training
New Member Onboarding: Over-Welcoming or Overwhelming?
Team vs. Technology and the Future of Fitness
Setting Goals for Group Fitness
Does Exercise Have to be Boring and Bitter?