by Anna O'Neal | Mar 10, 2026 | Blog
What is the future of fitness? If you get the same marketing emails I do, you’d think it’s all about technology and trackers, the next new ‘thing’ or machine promising to “revolutionize member engagement.” Don’t get me wrong, I love technology. But I don’t believe the...
by Anna O'Neal | Mar 2, 2026 | Blog
I love the barber I found last year. Henry is personable and talented. His cuts involve clippers, multiple scissors, a straight razor, and hot towels. He remembers my name and my haircut, but we don’t chit-chat. I sit down, and he gets to work. The shop is nothing...
by Anna O'Neal | Feb 2, 2026 | Blog
Consumer demand for strength training has never been higher. Google search data can tell you that, but I’m sure you’ve noticed in your facility and in your conversations – your members and prospects are looking for strength training that fits and fulfills them,...
by Anna O'Neal | Jan 19, 2026 | Blog
We were going out to dinner in New Orleans and decided to head to a neighborhood favorite, Charlie’s Steakhouse. My brother and his wife live in New Orleans, so the waiter recognized them as soon as we walked in. If Charlie’s even has menus, the waiter knew that we...
by Anna O'Neal | Sep 12, 2024 | Blog
If we could find fitness in a magic pill – and I’m not the first to suggest this, of course – everyone would take it. But alas, we can’t. What we need – exercise – is potentially uncomfortable, inconvenient, and for many, intimidating. And this “gymtimidation” is...
by Anna O'Neal | Jul 23, 2024 | Blog
Imagine you walk into a clothing store. You are greeted “Hi. Welcome in. Is there anything we can help you find?” Your reflex response: “No, just looking, thanks.” But what if, when you walk in, instead of simply being greeted, you are invited (required, actually) to...
The Future of Fitness is Friendship
It’s Not All About the Experience
Raise the Bar: Innovation in Strength Training
Steak Done Well: Sell What Sells
More than Muscles: Benefits of Strength Training