It’s Not All About the Experience
I love the barber I found last year. Henry is personable and talented. His cuts involve clippers, multiple scissors, a straight razor, and hot towels. He remembers my name and my haircut, but we don’t chit-chat. I sit down, and he gets to work. The shop is nothing...
Raise the Bar: Innovation in Strength Training
Consumer demand for strength training has never been higher. Google search data can tell you that, but I’m sure you’ve noticed in your facility and in your conversations – your members and prospects are looking for strength training that fits and fulfills them,...
Steak Done Well: Sell What Sells
We were going out to dinner in New Orleans and decided to head to a neighborhood favorite, Charlie’s Steakhouse. My brother and his wife live in New Orleans, so the waiter recognized them as soon as we walked in. If Charlie’s even has menus, the waiter knew that we...
More than Muscles: Benefits of Strength Training
If we could find fitness in a magic pill – and I’m not the first to suggest this, of course – everyone would take it. But alas, we can’t. What we need – exercise – is potentially uncomfortable, inconvenient, and for many, intimidating. And this “gymtimidation” is...
The Future of Fitness is Friendship
It’s Not All About the Experience
Raise the Bar: Innovation in Strength Training
Steak Done Well: Sell What Sells
More than Muscles: Benefits of Strength Training