Make an Intro, Make a Connection
Introducing Group Fitness Program Intros are your opportunity to give every prospect and member a hands-on, true feel for the group exercise experience, equipment, and space. A five, 15-, or 30-minute demo will reduce the barrier to entry, give them time and space to...
Selling Lifestyle Benefits
Inspirational Fitness Marketing Isn’t Always About Fitness For decades, fitness advertising has focused on features like low price and lists of amenities, as well as the narrow and often over-promised benefits of weight loss and physical aesthetics. Help people...
Finding The Fun in Fitness
Could we get more people moving if we helped them find the fun in fitness? Most people wouldn’t use the words ‘fun’ and ‘fitness’ in the same sentence. In fact, the majority of the population may assume these words are mutually exclusive. While a small percentage of...
Smarter Selling
Put a Spotlight on the Many Brain-Benefits of Exercise and Group Exercise Attracting new members to your YMCA takes thoughtful messaging and inspiring marketing. For years, fitness facilities have repeated and recycled a marketing message focused primarily on helping...
More than Muscles: Benefits of Strength Training
New Member Onboarding: Over-Welcoming or Overwhelming?
Team vs. Technology and the Future of Fitness
Setting Goals for Group Fitness
Does Exercise Have to be Boring and Bitter?