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SELLING THE EXPERIENCE

SELLING THE EXPERIENCE

Is your team selling the experience? SUMMARY: A prospective member needs to know your value proposition. In exchange for a monthly membership fee, what will you provide in return? With access to a range of options from big-box clubs, to low-price penny-gyms, from...
MEMBER ONBOARDING

MEMBER ONBOARDING

What is your plan for member onboarding? Summary: Onboarding new members at your facility is critical to their success. An inspiring and motivating experience can help set them on the path to reaching their goals and can improve your business’s reputation in the...
A POWERFUL SOCIAL STRATEGY

A POWERFUL SOCIAL STRATEGY

DO YOU HAVE A SOCIAL MEDIA STRATEGY TO DRIVE ENGAGEMENT? SUMMARY: Having a social marketing strategy to engage, inspire and inform your community is an important part of a comprehensive marketing plan. To reach your members and prospective members in a meaningful and...
REACHING THE 80%

REACHING THE 80%

Reaching the 80% SUMMARY: Approximately 80% of the population does not belong to a health club. The biggest opportunity for growth in the fitness industry is the ability to reach people who are not exercising. Learn strategies on how to attract this population and...
GROUP FITNESS ROOM DESIGN

GROUP FITNESS ROOM DESIGN

Is Your Group Fitness Room Enhancing the Experience? SUMMARY: Delivering a great member experience is critical to attracting more people to your facility and improving member retention. The design of your group fitness room can affect the member experience positively...
LET’S MOVE!

LET’S MOVE!

Sales & Marketing Webcast featuring the LET’S MOVE! Campaign Providing your members with new programs and new quarterly workouts is a key strategy for keeping current members engaged and attracting new members to your facility. The launch of a new program...