


MEMBER ONBOARDING
What is your plan for member onboarding? Summary: Onboarding new members at your facility is critical to their success. An inspiring and motivating experience can help set them on the path to reaching their goals and can improve your business’s reputation in the...
A POWERFUL SOCIAL STRATEGY
DO YOU HAVE A SOCIAL MEDIA STRATEGY TO DRIVE ENGAGEMENT? SUMMARY: Having a social marketing strategy to engage, inspire and inform your community is an important part of a comprehensive marketing plan. To reach your members and prospective members in a meaningful and...
REACHING THE 80%
Reaching the 80% SUMMARY: Approximately 80% of the population does not belong to a health club. The biggest opportunity for growth in the fitness industry is the ability to reach people who are not exercising. Learn strategies on how to attract this population and...
GROUP FITNESS ROOM DESIGN
Is Your Group Fitness Room Enhancing the Experience? SUMMARY: Delivering a great member experience is critical to attracting more people to your facility and improving member retention. The design of your group fitness room can affect the member experience positively...