by Tiffany Crawford | Jul 19, 2021 | White Papers, YMCA
The SO YOU CAN Campaign Summary: In the health and fitness industry, selling lifestyle benefits means showing potential members how exercise enriches their overall quality of life. A desire to “get in shape” that starts at your Y can and should evolve into a lifelong,...
by Tiffany Crawford | Jul 13, 2021 | Hidden Videos
Description: Delivering a great member experience is critical to attracting more people to your facility and improving member retention. The design of your group fitness room can affect the member experience positively or negatively. The layout of the space, the sound...
by Tiffany Crawford | Jun 24, 2021 | White Papers
Are you creating meaningful messaging and transformational testimonials? THE CHALLENGE: Your marketing messages are competing with literally thousands of messages that bombard potential customers every day. Forbes estimates that most Americans are exposed to...
by Tiffany Crawford | Jun 18, 2021 | Hidden Videos
DESCRIPTION: Group Blast is an energetic cardio workout using The STEP to train fitness, agility, coordination, and strength. Re-invent a past industry phenomenon: Group Blast will appeal to a large, diverse population that is seeking a very sport-inspired cardio...
by Tiffany Crawford | Jun 14, 2021 | Hidden Videos
Description: Group Core is a 30-minute athletic and functional core strength workout. Clubs … Offer latest training craze to the masses. Group Core’s sports training approach will pull new people to group fitness such as males and younger participants. It’s...
More than Muscles: Benefits of Strength Training
New Member Onboarding: Over-Welcoming or Overwhelming?
Team vs. Technology and the Future of Fitness
Setting Goals for Group Fitness
Does Exercise Have to be Boring and Bitter?