by Amanda Schelling | Nov 19, 2020 | White Papers
Does your marketing reach Millennials? The Challenge: Millennials are ‘hooked’ on technology, especially mobile and wireless devices. They define their relationships and their own identities through online activity. Are you creating opportunities for Millennials to...
by Amanda Schelling | Nov 19, 2020 | White Papers
Does your marketing ‘sell’ the lifestyle benefits of exercise? The Challenge: For decades, the fitness industry has focused much of its advertising on the physical benefits of exercising such as losing weight and gaining muscle mass. And for decades, the...
by Amanda Schelling | Nov 19, 2020 | White Papers
How does your facility compete with the competition? The Challenge: You can compete on price, or you can compete on service … but you cannot do both. You can offer better services than your competition, or you can offer lower price. However, it is not practical to...
More than Muscles: Benefits of Strength Training
New Member Onboarding: Over-Welcoming or Overwhelming?
Team vs. Technology and the Future of Fitness
Setting Goals for Group Fitness
Does Exercise Have to be Boring and Bitter?