What’s New In Your Group Fitness
What’s New in Your Group Fitness? Summary: Imagine if Apple released the iPhone…once. If Nike stopped innovating after the 1983 Pegasus. If you launched group fitness a while back…and haven’t offered an update or upgrade since. Brands don’t become great by...
Make an Intro, Make a Connection
Helping Members Get Started Summary: Group fitness is more than a workout. If you’ve witnessed it, or felt it for yourself, you know. It’s a feeling. It’s a before, during, and after feeling of social connection, work, community, results, accomplishment…the kind that...
Selling Lifestyle Benefits
The SO YOU CAN Campaign Summary: In the health and fitness industry, selling lifestyle benefits means showing potential members how exercise enriches their overall quality of life. A desire to “get in shape” that starts at your Y can and should evolve into a lifelong,...
Smarter Selling
The Brain Building Benefits of Exercise Summary: To engage with prospective members in a smarter way, and to differentiate yourself from the competition, focus on the additional brain-building, mood-boosting, stress-reducing benefits of exercise. By sharing these...
More than Muscles: Benefits of Strength Training
New Member Onboarding: Over-Welcoming or Overwhelming?
Team vs. Technology and the Future of Fitness
Setting Goals for Group Fitness
Does Exercise Have to be Boring and Bitter?