White Papers Archives

Group Fitness Room Design

by Anna O'Neal | Apr 23, 2024 | White Papers, YMCA

DOES YOUR GROUP FITNESS ROOM ENCOURAGE PARTICIPATION? OR CHASE PEOPLE AWAY? Summary: Delivering a great member experience is critical to attracting more people to your facility and improving member retention. The design of your group fitness room can affect the member...

What’s New In Your Group Fitness

by Anna O'Neal | Apr 23, 2024 | White Papers, YMCA

What’s New in Your Group Fitness? Summary: Imagine if Apple released the iPhone…once. If Nike stopped innovating after the 1983 Pegasus. If you launched group fitness a while back…and haven’t offered an update or upgrade since. Brands don’t become great by...

Make an Intro, Make a Connection

by Tiffany Crawford | Jun 29, 2022 | White Papers, YMCA

Helping Members Get Started Summary: Group fitness is more than a workout. If you’ve witnessed it, or felt it for yourself, you know. It’s a feeling. It’s a before, during, and after feeling of social connection, work, community, results, accomplishment…the kind that...

Selling Lifestyle Benefits

by Tiffany Crawford | Jul 19, 2021 | White Papers, YMCA

The SO YOU CAN Campaign Summary: In the health and fitness industry, selling lifestyle benefits means showing potential members how exercise enriches their overall quality of life. A desire to “get in shape” that starts at your Y can and should evolve into a lifelong,...

Smarter Selling

by | Apr 27, 2021 | White Papers, YMCA

The Brain Building Benefits of Exercise Summary: To engage with prospective members in a smarter way, and to differentiate yourself from the competition, focus on the additional brain-building, mood-boosting, stress-reducing benefits of exercise. By sharing these...

Reaching the 80%