Finding The Fun in Fitness
Could we get more people moving if we helped them find the fun in fitness? Most people wouldn’t use the words ‘fun’ and ‘fitness’ in the same sentence. In fact, the majority of the population may assume these words are mutually exclusive. While a small percentage of...
Smarter Selling
Put a Spotlight on the Many Brain-Benefits of Exercise and Group Exercise Attracting new members to your YMCA takes thoughtful messaging and inspiring marketing. For years, fitness facilities have repeated and recycled a marketing message focused primarily on helping...
Connection Community
YMCA Webcast featuring Connection & Community A prospective member needs to know your value proposition. In exchange for a monthly membership fee, what will you provide in return? With access to a range of options from big-box clubs, to low-price penny-gyms, from...
GET STRONG
YMCA Marketing Webcast featuring the GET STRONG Campaign Summary: The GET STRONG Campaign is designed to create awareness and interest in your Y and your YMCA Group Exercise program(s). The campaign highlights two strength benefits gained by participating in the...
More than Muscles: Benefits of Strength Training
New Member Onboarding: Over-Welcoming or Overwhelming?
Team vs. Technology and the Future of Fitness
Setting Goals for Group Fitness
Does Exercise Have to be Boring and Bitter?